Launching a new website isn’t just about updating your CMS and content, it’s also a brand refresh – your opportunity to reshape your company from the inside out. Here’s a roadmap of vital elements you’ll need for a successful relaunch and rebrand.
From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization.
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless Penguin update look like child’s play. People are running scared, wondering if their site, and business, will be slammed like so many others were last year. In this article I [...]
The post 5 Ways to Protect your Website from Google SEO Penalties appeared first on Search Engine Journal.
After you’ve created goals and are ready to tell your story, it’s time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team. Use this method to ensure good results.
This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local [...]
The post Do You Really Need an SEO Expert for your Local Business Website? appeared first on Search Engine Journal.
Many people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too. Another benefit of this is that your website and your video could show up in the results, giving you two spots instead of just one.
Reading a website can be cold and impersonal. Even with the most descriptive of text, it can be hard to convey emotion through words. Video allows you to speak your message on your site your way. It will be as if your clients already know you before they even officially become clients. While most people don’t like seeing themselves on video, no one knows your business like you do. Be your brand ambassador, don’t be afraid!
What if I Can’t Afford Video Production?
Videos don’t have to cost a lot of money to produce. Most computers today come with a built in camera and some sort of basic editing software. Or better yet, try and shoot your video in one take and no editing will be necessary. Smart phones and digital cameras also have the ability to shoot video, and small flip-cams are becoming more and more affordable.
Many lawyers have begun using videos on their website, since they are in a competitive industry. For example, when I searched for “south Florida personal injury attorney” I came across this video. It was done in one take, with very little post production. I found his video which contained a link to his website.
Keep your video short, around 2 minutes or less. It is ok to reiterate information that is already found elsewhere on your site. The chances that every person who visits your site will read every page and watch your entire video is pretty slim. Don’t overestimate the attention span of the average internet surfer. Even if some of the information is repeated, then it just further engrains the message into the viewer’s head.
I Made My Video, Now What?
A lot of companies that specialize in SEO are already aware how to optimize videos. If you are using a web marketing company, they should be able to help you with embedding the video as well as optimizing your video. Most web companies have SEO experts and web design experts working side by side. A web designer will be able to advise on the best placement of the video, and adjusting the size of the video player if necessary. SEO experts will optimize the video’s title, description, tags, and permalink if applicable.
If you do not employ a web marketing company, search for YouTube videos in your industry. For example, if you are in shoe repair, type “shoe repair” into the search box. Several shoe repair companies have created videos. The Delmar Bootery in Albany, NY has this video on YouTube, which also appears in a Google search for “Albany shoe repair,”. When I visit their website, I see that they have the same video on their homepage.
More than Just YouTube
There are several websites available for hosting videos to embed on your website. Viddler, Vimeo, and Flickr are just a few sites that also provide video hosting. Facebook also hosts videos, and this could be used to drive traffic to your social media site.
The Friday Traffic Report blog has compiled an impressive list of video hosting websites. Not only is this list exhaustive, it provides the page rank of each site. There are also additional links that can help you to further market your video, if you are so inclined.
With these tips, your website will be a more personal, multi-media experience for visitors. This will also increase your chances of showing up in search engine results.
The post Does Your Website Have Video? If Not, You Could Be Missing Out appeared first on SEO Chat.
eCommerce websites are designed to sell – it’s their main goal, but, sadly in reality, we often see online retailers using the copy of the product manufacturer to describe to the potential customer its characteristics and value; often repeating inadequate copy on every service or product they sell on their website and failing to [...]
The post Sell More with Quality Ecommerce Website appeared first on Search Engine Journal.
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.
If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here’s a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda.