Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012.
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here’s how attribution modeling can help you work smarter and more effectively.
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, [...]
The post How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk appeared first on Search Engine Journal.
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active [...]
The post Free Ways To Reach More People On Facebook appeared first on Search Engine Journal.
YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience.
Google’s Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here’s a quick recap of search and social marketing news and tips from the past week.
Facebook advertising is my favorite medium of PPC. Not only is it more robust than AdWords, but it’s also easier for the new guy to pick up. Facebook just introduced new partner categories which will give the advertiser much more control over targeting and reach. The partners Facebook added are: Acxiom, Datalogix, and Epsilon. This launch brings over [...]
The post Facebook Launches A New Way To Target More Categories of People appeared first on Search Engine Journal.
Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive!
Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent out for users to try the revamped website, which was tested by a small group of “pinners” in January.