Search Engine Optimisation http://www.seoppc.co.uk An excellent blog on search engine optimisation & PPC Thu, 23 Feb 2012 06:26:38 +0000 en hourly 1 Twitter Tries to Hook Local SMBs on Self-Serve Advertising http://www.seoppc.co.uk/index.php/2012/02/twitter-tries-to-hook-local-smbs-on-self-serve-advertising/ http://www.seoppc.co.uk/index.php/2012/02/twitter-tries-to-hook-local-smbs-on-self-serve-advertising/#comments Thu, 23 Feb 2012 06:26:38 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/twitter-tries-to-hook-local-smbs-on-self-serve-advertising/ Twitter and American Express have announced a partnership that will see the companies offer $ 100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter’s self-service advertising system.


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]]> http://www.seoppc.co.uk/index.php/2012/02/twitter-tries-to-hook-local-smbs-on-self-serve-advertising/feed/ 0 Managing Your Online Reputation in Foreign http://www.seoppc.co.uk/index.php/2012/02/managing-your-online-reputation-in-foreigna-languages/ http://www.seoppc.co.uk/index.php/2012/02/managing-your-online-reputation-in-foreigna-languages/#comments Thu, 23 Feb 2012 02:37:34 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/managing-your-online-reputation-in-foreigna-languages/ Establishing a reputation for a business or brand online takes time and effort. Losing that good reputation, on the other hand, can happen in the blink of an eye. A switched-on business is aware of what is being said about their product or service and who is saying it, poised to step in and manage [...]

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]]> http://www.seoppc.co.uk/index.php/2012/02/managing-your-online-reputation-in-foreigna-languages/feed/ 0 Google Launching Futuristic HUD Glasses Later This http://www.seoppc.co.uk/index.php/2012/02/google-launching-futuristic-hud-glasses-later-thisa-year/ http://www.seoppc.co.uk/index.php/2012/02/google-launching-futuristic-hud-glasses-later-thisa-year/#comments Wed, 22 Feb 2012 22:31:29 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/google-launching-futuristic-hud-glasses-later-thisa-year/ According to a recent New York Times article, Google is planning to launch technologically advanced glasses with a heads-up display later this year. The futuristic glasses, which will appear similar to Oakley Thumps sunglasses, will continually stream real-time information to the lenses using a 3G/4G connection. The project, which is being led by Google’s co-founder [...]

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]]> http://www.seoppc.co.uk/index.php/2012/02/google-launching-futuristic-hud-glasses-later-thisa-year/feed/ 0 How Offering Workshops Can Help You Bring In Clients Over http://www.seoppc.co.uk/index.php/2012/02/how-offering-workshops-can-help-you-bring-in-clients-overa-time/ http://www.seoppc.co.uk/index.php/2012/02/how-offering-workshops-can-help-you-bring-in-clients-overa-time/#comments Wed, 22 Feb 2012 20:26:05 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/how-offering-workshops-can-help-you-bring-in-clients-overa-time/ Because I own my own company I know how hard it can be to continually bring in new clients and keep a steady flow of income. You have to have a plan for 6+ months down the road and offering workshops or classes might just help you. I believe a very important part of consulting [...]

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]]> http://www.seoppc.co.uk/index.php/2012/02/how-offering-workshops-can-help-you-bring-in-clients-overa-time/feed/ 0 Track & Segment Your Way to More Accurate Bounce Rates http://www.seoppc.co.uk/index.php/2012/02/track-segment-your-way-to-more-accurate-bounce-rates/ http://www.seoppc.co.uk/index.php/2012/02/track-segment-your-way-to-more-accurate-bounce-rates/#comments Wed, 22 Feb 2012 18:24:51 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/track-segment-your-way-to-more-accurate-bounce-rates/ In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern “good” from “bad” metrics.


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]]> http://www.seoppc.co.uk/index.php/2012/02/track-segment-your-way-to-more-accurate-bounce-rates/feed/ 0 Verified Accounts For Celebrities On Facebook http://www.seoppc.co.uk/index.php/2012/02/verified-accounts-for-celebrities-on-facebook/ http://www.seoppc.co.uk/index.php/2012/02/verified-accounts-for-celebrities-on-facebook/#comments Wed, 22 Feb 2012 12:26:37 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/verified-accounts-for-celebrities-on-facebook/

Facebook has just launched a new feature that will verify the accounts of celebrities.

With this new feature Facebook will verify the identity of their high profile account holders. Those who wish to have their accounts verified will have to contact Facebook with some form of official identification in order to prove their identity.

Facebook will provide some display name options to the users, once their identity has been verified by them. The users will also have the option of prominently displaying an optional name such as a nickname or a maiden name, if they so desire.

This will make it easier for other users to find and follow the accounts of celebrities such as film stars, journalists, politicians and the like. It will be less likely that they would follow some impostor or another person with the same name.

Facebook competitor Twitter already has a similar feature running, wherein they authenticate the accounts of celebrities that other users may wish to follow.

However, the system came under fire a while ago, when they verified a fake account as being that of Wendi Deng the wife of Rupert Murdoch.

Facebook has a far larger user base than Twitter and it will be that much more difficult for them to ensure that they do not make similar errors.

Another advantage of this new feature will be the fact that some celebrities who are better known by their pseudonyms, will be able to use this name without reverting from Facebook’s original policy of letting users use only their birth names.

For instance not many people are expected to know who Stefani Germanotta is, but her pseudonym Lady Gaga would be recognised instantly.


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]]> http://www.seoppc.co.uk/index.php/2012/02/verified-accounts-for-celebrities-on-facebook/feed/ 0 Google Accused Of Tracking By Microsoft http://www.seoppc.co.uk/index.php/2012/02/google-accused-of-tracking-by-microsoft/ http://www.seoppc.co.uk/index.php/2012/02/google-accused-of-tracking-by-microsoft/#comments Wed, 22 Feb 2012 06:25:54 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/google-accused-of-tracking-by-microsoft/

Google has recently been accused by Microsoft of circumventing their privacy settings and tracking users of the Internet Explorer.

The whole controversy first started when a Stanford University graduate student, Jonathan Mayer, said that Google was bypassing the privacy settings of Apple’s Safari browser and tracking users on iPhones and Macs.

Soon thereafter, Microsoft followed with similar allegations.

Dean Hachamovitch, corporate vice president for Internet Explorer at Microsoft, has said that “Google is employing similar methods to get around the default privacy protections in IE and track IE users with cookies.”

According to him, Microsoft has already contacted Google and asked them to stop tracking users of IE and other browsers, in writing.

He has also advised users to use The Internet Explorer 9, in order to protect their privacy.

He says, “By default, IE blocks third-party cookies unless the site presents a P3P Compact Policy Statement indicating how the site will use the cookie and that the site’s use does not include tracking the user. Google’s P3P policy causes Internet Explorer to accept Google’s cookies even though the policy does not state Google’s intent.”

Google has of course, countered the allegations by saying that the P3P policy used by Microsoft is outdated since it was started in 2002, and therefore is not practical to follow. They have also cited a report of 2010, which shows that over 11,000 web sites were not issuing valid P3P policies.


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]]> http://www.seoppc.co.uk/index.php/2012/02/google-accused-of-tracking-by-microsoft/feed/ 0 Social Media and the Millennial http://www.seoppc.co.uk/index.php/2012/02/social-media-and-the-millenniala-brain/ http://www.seoppc.co.uk/index.php/2012/02/social-media-and-the-millenniala-brain/#comments Wed, 22 Feb 2012 04:29:53 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/social-media-and-the-millenniala-brain/ Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well thought out social media policy is a must for businesses [...]

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]]> http://www.seoppc.co.uk/index.php/2012/02/social-media-and-the-millenniala-brain/feed/ 0 Google’s Matt Cutts Explains Fetch as Googlebot in “Submit to Index via Google Webmaster http://www.seoppc.co.uk/index.php/2012/02/googleaes-matt-cutts-explains-fetch-as-googlebot-in-aeoesubmit-to-index-via-google-webmastera-toolsae/ http://www.seoppc.co.uk/index.php/2012/02/googleaes-matt-cutts-explains-fetch-as-googlebot-in-aeoesubmit-to-index-via-google-webmastera-toolsae/#comments Wed, 22 Feb 2012 00:33:24 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/googleaes-matt-cutts-explains-fetch-as-googlebot-in-aeoesubmit-to-index-via-google-webmastera-toolsae/ Matt explains this newer feature and tells you about all the options you have with Fetch as Googlebot. Follow SEJ on Twitter @sejournal

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]]> http://www.seoppc.co.uk/index.php/2012/02/googleaes-matt-cutts-explains-fetch-as-googlebot-in-aeoesubmit-to-index-via-google-webmastera-toolsae/feed/ 0 Working the Algorithmic http://www.seoppc.co.uk/index.php/2012/02/working-the-algorithmica-trend/ http://www.seoppc.co.uk/index.php/2012/02/working-the-algorithmica-trend/#comments Tue, 21 Feb 2012 22:28:39 +0000 admin http://www.seoppc.co.uk/index.php/2012/02/working-the-algorithmica-trend/ 2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority, not the post. Duplicated content was removed, sites [...]

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