Search Engine Optimisation http://www.seoppc.co.uk An excellent blog on search engine optimisation & PPC Fri, 18 May 2012 06:27:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website-2/ http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website-2/#comments Fri, 18 May 2012 06:27:16 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website-2/ Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).  Based on my analysis, I have written several posts covering my findings.  In my latest post, An Update from the Over Optimization Front Lines, [...]



Search Engine Journal

]]> http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website-2/feed/ 0 Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/ http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/#comments Fri, 18 May 2012 02:26:33 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/ Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).  Based on my analysis, I have written several posts covering my findings.  In my latest post, An Update from the Over Optimization Front Lines, [...]



Search Engine Journal

]]> http://www.seoppc.co.uk/index.php/2012/05/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/feed/ 0 A Broader View of Link Building http://www.seoppc.co.uk/index.php/2012/05/a-broader-view-of-link-building/ http://www.seoppc.co.uk/index.php/2012/05/a-broader-view-of-link-building/#comments Fri, 18 May 2012 00:27:51 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/a-broader-view-of-link-building/ I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime soon.” Then again, if you were hit by one of the recent algorithm changes, Google [...]



Search Engine Journal

]]> http://www.seoppc.co.uk/index.php/2012/05/a-broader-view-of-link-building/feed/ 0 The best, cheapest link building tool ever http://www.seoppc.co.uk/index.php/2012/05/the-best-cheapest-link-building-tool-ever/ http://www.seoppc.co.uk/index.php/2012/05/the-best-cheapest-link-building-tool-ever/#comments Thu, 17 May 2012 18:27:02 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/the-best-cheapest-link-building-tool-ever/ Information is vital for link building strategies. Without decent data on the sites you’re targeting, your SEO link building plan is dead in the water. But did you know that some of the best information is what you already have?

The information already in your link profile can be a valuable resource for link building. All you need to do is gather it, and know when to use it.

The two main sources of information at your fingertips are:

*Your link analysis. It’s a good idea to go over your link profile before mounting an extensive link building campaign. The easiest way to analyse link data is to aggregate it in a spreadsheet. Keep this spreadsheet as a kind of link reference for the future.

*Competitor link analysis. Any search engine optimization agency will analyse the links leading to competitor sites during link building, and you can discuss this with us at Searchengineoptimization.co.uk. During this process, be sure to record the link data in your linking spreadsheet.

*Link notes. Add information on new sites, particularly ones to avoid. Over time, you may see a pattern in the names attached to suspicious sites.

Once you’ve gathered your information, keep the sheet as one of your search engine optimization tools. The information you’ve gathered will prove useful when you’re targeting new links, and help you with future link audits.

Spreadsheets are simple SEO tools, but incredibly helpful for link building. Keep your link data spreadsheet up to date to use as your reference point.

SEO Blog, Search Engine Optimization Blog : SearchEngineOptimization.co.uk

]]> http://www.seoppc.co.uk/index.php/2012/05/the-best-cheapest-link-building-tool-ever/feed/ 0 Yahoo! Fires Yet Another CEO – What Next? http://www.seoppc.co.uk/index.php/2012/05/yahoo-fires-yet-another-ceo-what-next/ http://www.seoppc.co.uk/index.php/2012/05/yahoo-fires-yet-another-ceo-what-next/#comments Thu, 17 May 2012 16:26:52 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/yahoo-fires-yet-another-ceo-what-next/

In a move that might not come as a shock to most industry observers, Yahoo! has fired yet another CEO. Scott Thompson, who was appointed CEO only in January, has been fired after his résumé was found to be “misleading”.

Scott ThompsonWith this, Yahoo! has achieved the reputation of having had four full time CEO’s in less than five years.

Ross Levinsohn has been appointed as the interim CEO. He was earlier overseeing Yahoo’s media and advertising services.

Yahoo! has been having financial problems since 2008 when they refused a takeover bid by Microsoft. The company had appointed Scott Thompson to take care of their troubles. However, a disgruntled stock holder and activist hedge fund manager, Daniel Loeb, recently found that Thompson never received a computer science degree from Stonehill College as was listed in his biodata. He exposed the fabrication in a May 3 letter to Yahoo!’s board.

After initially trying to protect the CEO, by claiming the whole issue was “an inadvertent error”, Yahoo! set up a special committee to investigate the facts. Thompson tried to pass-off the error as having been made by Chicago headhunting firm, Heidrick & Struggles.

Heidrick & Struggles have denied any wrong doing on their part. “This allegation is verifiably not true and we have notified Yahoo! to that effect”, CEO Kevin Kelly wrote to employees.

Five Yahoo! board members, including chairperson Roy Bostock and four other directors who were to step down after the company’s annual meeting, will also be resigning immediately.

Loeb, who has a 5.8% stake in Yahoo! will now occupy three of Yahoo’s vacated board seats along with his allies, former MTV Networks executive Michael Wolf and turnaround specialist Harry Wilson.

Thompson told Loeb in late March, he wasn’t qualified to be on Yahoo!’s board. This had upset Loeb who then found out about the inconsistencies in Thompson’s résumé.

Alfred Amoroso, a veteran technology executive who has been on the board for just three months will now chair the board. The newly reconstituted board hopes to be able to tide over the crisis that Yahoo! has been going through.

If the beleaguered tech giant wasn’t having enough trouble, the new issues have reduced the company to a joke in certain circles. Many tend to forget that in spite of all the public issues faced by Yahoo! the company still drives a tremendous amount of traffic and revenue. However, they’ve fallen foul of the investors and seem to be digging themselves a grave they’re unlikely to ever crawl out of.


AccuraCast Digital Media News

]]> http://www.seoppc.co.uk/index.php/2012/05/yahoo-fires-yet-another-ceo-what-next/feed/ 0 Mobile Sites: Choosing an Implementation Process & Strategies http://www.seoppc.co.uk/index.php/2012/05/mobile-sites-choosing-an-implementation-process-strategies/ http://www.seoppc.co.uk/index.php/2012/05/mobile-sites-choosing-an-implementation-process-strategies/#comments Thu, 17 May 2012 14:24:59 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/mobile-sites-choosing-an-implementation-process-strategies/ No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.


Search Engine Watch – Latest

]]> http://www.seoppc.co.uk/index.php/2012/05/mobile-sites-choosing-an-implementation-process-strategies/feed/ 0 Why Your SEO & Social Strategy Should Include Pinterest http://www.seoppc.co.uk/index.php/2012/05/why-your-seo-social-strategy-should-include-pinterest/ http://www.seoppc.co.uk/index.php/2012/05/why-your-seo-social-strategy-should-include-pinterest/#comments Thu, 17 May 2012 12:26:26 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/why-your-seo-social-strategy-should-include-pinterest/ You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.


Search Engine Watch – Latest

]]> http://www.seoppc.co.uk/index.php/2012/05/why-your-seo-social-strategy-should-include-pinterest/feed/ 0 Why Did GM Drop Facebook Advertising? http://www.seoppc.co.uk/index.php/2012/05/why-did-gm-drop-facebook-advertising/ http://www.seoppc.co.uk/index.php/2012/05/why-did-gm-drop-facebook-advertising/#comments Thu, 17 May 2012 04:25:28 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/why-did-gm-drop-facebook-advertising/ I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network.  Wordstream’s research provides some important data such as: Ad Performance: Click through rates on Facebook [...]



Search Engine Journal

]]> http://www.seoppc.co.uk/index.php/2012/05/why-did-gm-drop-facebook-advertising/feed/ 0 Ford Retains Confidence in Facebook Ads as GM Quits http://www.seoppc.co.uk/index.php/2012/05/ford-retains-confidence-in-facebook-ads-as-gm-quits/ http://www.seoppc.co.uk/index.php/2012/05/ford-retains-confidence-in-facebook-ads-as-gm-quits/#comments Thu, 17 May 2012 00:26:29 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/ford-retains-confidence-in-facebook-ads-as-gm-quits/ Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.


Search Engine Watch – Latest

]]> http://www.seoppc.co.uk/index.php/2012/05/ford-retains-confidence-in-facebook-ads-as-gm-quits/feed/ 0 Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation http://www.seoppc.co.uk/index.php/2012/05/facebook-update-higher-target-ipo-price-resulting-in-stakeholder-liquidation/ http://www.seoppc.co.uk/index.php/2012/05/facebook-update-higher-target-ipo-price-resulting-in-stakeholder-liquidation/#comments Wed, 16 May 2012 22:26:34 +0000 admin http://www.seoppc.co.uk/index.php/2012/05/facebook-update-higher-target-ipo-price-resulting-in-stakeholder-liquidation/ On Tuesday, the world’s largest social network raised the target IPO price range to $ 34 to $ 38. If Facebook shares sell at the upper limit ($ 38), the social network will raise about $ 12.8 billion and its market value will be approximately $ 104 billion. As a result of the higher target price and rich valuation, a [...]



Search Engine Journal

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