Posted: December 3rd, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: generate, Rich, Snippets, them, Tools, work | No Comments »
Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same feat is just as hard as it was when visibility relied only on ranking.
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
What Are Rich Snippets, Really?
“Rich snippets” are search results proving the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup (the preferred type is Schema.org)
Schema.org Cheatsheet from Ann Smarty
Here are the supported types of rich snippets:
These are usually profile or author photos that are connected to Google+ accounts.
Through the Google Authorship program, writers can digitally sign their content by attaching it to that account. With an author snippet, it will show the name, the number of social circles they are a part of in Google+, and the date of the article.
Featured tool: Social media signals tool + Authorship will both find the verified author of the content and collect some information about him / her (Twitter account, circles, followers, etc)
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for quick reference.
Featured tool: Event Rich Snippet Schema Generator
Businesses will show addresses, and sometimes hours of operation, phone numbers and customer ratings.
Featured tool:Brand (Organization) Rich Snippet Schema Generator
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
Featured tool:Movie Rich Snippet Schema Generator
Video rich snippet
Video rich snippet will display a video thumbnail and length.
Have a tip for people using rich snippets? Let us know in the comments.
The post How Rich Snippets Work (And Tools to Generate Them) appeared first on SEO Chat.
Posted: November 21st, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Advice, Blogs, Content, Follow, Marketing | No Comments »
Content is the primary tool for marketing in the world today. Even when looking at other styles, it often veers off into content in one way, or another. Social media, for example, requires content to drive engagement, as does more direct advertising, media marketing, ect. You have to have something to show your audience on the web that captures their attention and holds it long enough to get your message across.
While the general principles behind content are not changing, everything adapts. Trends, different methods of content creation, curation, new social sites and more present a challenge to those trying to stay on top.
It can be helpful to have experts to turn to. These ten blogs are must follow sites for anyone wanting content marketing advice, direction or just general information.
1. Alltop Content Marketing
Alltop is a news site that gathers up the latest in a number of industries and gives you an up to date look at what is going on. They have a content marketing section that posts updates from various popular websites, several of which are on this list below. It is a helpful aggregator for those who want to keep up with what is brand new.
2. Content Marketing Institute
This site is more than just a blog. They are a major brand that holds or takes part in events around the world, employs specialists who offer their unique perspective on the topic of content marketing, and even publish a magazine. They have some very helpful how-to guides for getting started in content marketing, and narrowing your focus to more specific areas like data measurement and conversation.
Another industry powerhouse, Copyblogger offers webinars, ebooks, seminars, forums, and their writers are frequently seen at conferences on the topic of marketing and copywriting. They also have a large collection of regularly published articles that are worth following, in addition to their actual blog.
4. MyBloGuest blog
One (guest) blogging tip a week. MBG runs weekly Twitter chats and then publish shat scripts weekly on a blog – that means tons of useful information on content marketing each week.
5. Post Advertising
This blog is about the world post-advertising, as a new form of promotion grows from the ashes. They have interesting categories, such as Advertising Is Dead and Broadcast Is Shrinking. You can get valuable advice here on how to market various industries through what is now offered on the web.
6. Web Ink Now
Whether you want to learn more about markerting, leadership or both, Davic Meerman Scott has you covered with his blog on each. Content is key, in his opinion, and he talks about how to make the most of it in every way.
7. Marketing Interactions
This blog has a content marketing focus, but most of their work is aimed at B2B rather than B2C. Learn to start and continue a conversation that properly engages and leads to affiliations and more.
Here you will find ‘good ideas’ to implement in not only your content strategy, but your overall marketing and media. Learn latest trending methods of marketing and what is just emerging. Get better at establishing yourself as an authority. Learn to properly communicate with others.
9. Idea Launch
This is a content specific blog that is part of a larger network launched by the same group. LifeTips, WriterAccess and Designer Access are all also a part. Their mission is to take you from the initial sparked idea into a full data formed plan of action, and then to a result. It applies this process to content, marketing (B2B), social media, infographics, general technology and more. They have a great Tips and Advice section.
10. Conversation Agent
Learn how to make a more cohesive and beneficial marketing plan with strategist Valeria Maltoni. She does not limit her topics to content marketing, though that is included along with the rest.
Do you know of any blogs that are good for content marketing tips? Let us know in the comments.
The post 10 Blogs To Follow For Content Marketing Advice appeared first on SEO Chat.
Posted: November 9th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Bing, google, Management, Personal, Reputation, suggest | No Comments »
Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong.
For professionals and business owners, this feature offers something a little bit different. You can actually check these suggestions and use them to help direct your reputation management. You can even help to form what others think about your brand or yourself using the same methods. How useful is that?
When The Suggestions Are Bad
I have seen some pretty funny auto-suggestions in the past. If you put “McDonalds is” into Google, the first three suggestions are “bad”, “gross” and “bad for you”. That is hardly a good view into the positives of the company, and I have seen much worst examples.
On the other hand, when you just put in “McDonalds” you get “menu”, “secret menu” and “dollar menu”. Which are much better and show that they have been able to mostly manage their reputation on the search engine. People are way more likely to see those suggestions than the first ones I cited.
If you have noticed that negative (or at least non-beneficial) search results are the first offered when you put in your brand name, you may have a problem. This can actually hurt traffic and the overall reputation of yourself or your company. That isn’t what anyone wants.
On the other hand, this information can open your eyes on some burning issues with your site usability (for example, people desperately searching [your business name + how to upgrade]).
Luckily SEOchat has an awesome tool for you to easily tap into all the Suggest results Google is showing for your brand in whatever combination: Google Suggest tool expand.
The tool also supports Bing, Youtube and Amazon.
Fixing The Issue
The first thing you need to do is make sure you are not generating biased results. If you are signed into a Google account when you do the search, it is going to base things partially on any biased information you might have in past results or web browsing. Once you are signed out, or using incognito mode, you are ready to begin.
Doing the search should give you an idea of what it is you need to focus on. If you aren’t getting the direction to official sites, you should focus on spending more money for PPC in Google Adwords. If you are getting negative or insulting search suggests, you should focus on getting positive reviews and mentions on other people’s websites. Sites like BusinessProfiles.com and Cyfe may help getting additional listings.
The final influence for these suggestions are other people’s searches. But you have no real way to direct their search behavior, and trying would be pointless. Instead, focus on what you can easily control, like the three methods above.
What About Bing?
You might notice that I focused very much on Google in the information above. That is because working for the one – which is more extensive out of the two search engines – will inevitably have an effect on your results in Bing. You are basically going to need to take the same steps, so doing them for the more popular engine makes more sense.
Besides, Bing (sadly) has a long way to catch up with Google when it comes to google Suggest. Right now their results are very weak.
Have some tips on reputation management through autosuggest features on Google and Bing? Let us know in the comments.
The post Bing and Google Suggest for Personal Reputation Management appeared first on SEO Chat.
Posted: October 1st, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Backlink, Cleaner, List, lists, manage, Smart, this, Tool | No Comments »
Today’s tool is a special one because it can turn useful in numerous situations and processes, especially now that search marketers have to deal with dozens of sources and thousands of lines of (backlink) data.
If you are doing a link audit, for example, or auditing a possible penalty, you have to deal with at least a couple or more data sources:
- Google Webmaster Tools report (which is always quite messy with numerous repeated links per domain, new links when you download again, etc)
- MajesticSEO or similar tools (because GWT list is often not enough)
That’s where this neat tool comes in handy: URL List Cleaner Tool
- Easily merge lists from various locations / files: You can copy-paste into the input field or import numerous files (don’t forget to hold CTRL / CMD keys when choosing the files to import)
- Easily clean the united list by keeping ALL unique URLs (to filter out repeating URLs that were recorded in a few lists you are merging)
- Easily clean the merged list by keeping one LONGEST URL per domain (This comes very handy when you have many blog comments and your backlink ends up being repeated in /category/, /author/, /tag/ , etc pages while the real source is the POST page (which is usually the longest))
- Easily clean the merged list by keeping one SHORTEST URL per domain (It’s easy when you have sitewide links and you only need to see home pages)
Finally, see how cleaner your list has got with the handy URL counter.
Happy list cleaning!
The post Manage Your Backlink Lists with This Smart List Cleaner Tool appeared first on SEO Chat.
Posted: September 25th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Article, Code, easily, Featured, Full, generate, InDepth, Schema.org, Tool, Week | No Comments »
Last month Google official launched what they had been testing for a couple of months – the new type of search results: In-Depth articles. Those 3 “in-depth” listings appear below top nine search results and each snippet consists of the following:
- Title tag
- Featured image
- Short description
- Publisher logo and name
- Date when it was written
Indepth articles are what Google considers evergreen content. It’s beyond competition.
Currently only the select number of core powerful publishers (like nytimes.com, wsj.com, wired.com, etc) have been showing in “in-depth” block – but Google says there’s a way to be considered as “in-depth” (maybe in the future?). One of the requirements is to have some definitive types of Schema.org markup on your page.
We can’t be sure yet if Google feels like expanding in-depth articles beyond the core publishers but it never hurts getting prepared for “the better”, right? Besides, Google likes Schema.org very much, so why not take the best of it?
With that in mind, we developed this easy, yet concise Schema.org indepth article code generator. It does both:
- Helps you generate the required markup and easily apply it to the page.
- Educates: Walks you through Schema.org markup showing how it works and what it takes to have it correctly set-up. The input fields are organized based on the schema type.
We are planning to turn it into a WordPress Plugin as well, so stay tuned!
The post Generate the Full Indepth Article Schema.org Code Easily with Featured Tool of the Week appeared first on SEO Chat.
Posted: September 5th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Analyzer, Author, Bulk, Featured, Finder, Media, Social, Tool, Week | No Comments »
This week I am happy to feature a coolest tool in our tools column: Analyze Social Signals and Google Authorship for the List of URLs – Free Tool
It’s simple to use but has some awesome functionality: provide the list of URLs, wait a bit and enjoy:
Page-specific social media numbers:
- Number of Facebook shares, comments and comments (as well as total) for each one
- Number of Tweets
- Number of Google plus ones
The tool will also find a verified author of each page and even find that author on Twitter, Facebook and Google plus. It won’t stop there and fetch social media following for each author.
- Links to social media accounts of each author
- Number of Twitter followers of each author
- Number of Facebook friends of each author
- Number Google Plus circles each author is in.
How cool is that!
You can also export the whole chart in a handy clickable HTML file!
The post Bulk Social Media Analyzer + Author Finder – Featured Tool of the Week appeared first on SEO Chat.
Posted: August 29th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Hashtags, ways, Wrong | No Comments »
Hashtags are amazing. Not just because they offer such a clever way of grouping content, searching and adding context. Not even because they were used on IRC long before Twitter even thought of. It is because they have invaded the public consciousness in an irrevocable way that will continue to affect our world for generations to come.
Think about it, when was the last time you made a hashtag reference and someone didn’t know what you were talking about? What do you think of every time you see a # sign?
How many websites are now using this format, including sites that were straight up against the idea like Facebook?
But for all the attention it has gotten, we have been remarkably careless with our hashtags. Many people don’t seem to understand how they work, and they misuse the tool. Which is a fast way for them to suffer a backlash, sometimes without even knowing they have.
Here are a few common ways people abuse the hashtag system, and what should be done instead.
Make hashtags natural part of the tweet:
- The Bad: Using a bunch of hashtags in every single tweet in order to attract the attention of anyone who might possibly be able to benefit from it.
- The Good: It might seem like a good idea to stuff a tweet full of every possible relevant hashtag. But this takes up your precious character limit and looks tacky. Instead, use one or two hashtags in a tweet, and if possible try and hashtag a word in the tweet itself. For example, you could write “I found the best #vegetarian pizza recipe ever!” Now you don’t have to add #vegetarian to the end of the tweet.
Hashtags should make sense:
- The Bad: Using random hashtags that may or may not be important in the tweet itself, just because it is slightly related.
- The Good: Getting over zealous with your hashtagging is easy to do. I have seen people hashtag every single word in a tweet, just so they came up on a search for every one. This is ridiculous…a hashtag should only be the subject, genre or emotion behind a post. So saying “I #found the #best #vegetarian #pizza #recipe ever!” is not at all what you should be going for. However, you could say “I found the best #vegetarian pizza recipe ever! #yum” and it would be fine.
- The Bad: Hashtag hijackers will take random hashtags that have gained popularity or are trending and use them to piggy back for views. Their tweet has nothing to do with the hashtag itself, and it causes problems for the original person who penned a specific keyword.
- The Good: Feel free to use a hashtag that has gained popularity. Even if the actual meaning of your tweet is slightly different in context. Just be aware of the purpose to the tag, and don’t swipe it in a desperate attempt to become visible. It makes you look like a spammer, and it is bad twitequette.
Hashtags should have a purpose:
- The Bad: Being at a special event can be exciting, and tweeting about it is a great way to share the experience with others who are both there and couldn’t make it themselves. Using the hashtag too often and without purpose, however, is never appreciated.
- The Good: Avoid flooding your Twitter feed with updates using the hashtag, even if you are continuously tweeting about it. Instead, save the hashtag for special tweets or more important updates, and refrain from using it on others. The only exception is if you are holding a live chat during an event or a Twitter chat, in which case you need your own hashtag anyway.
We should all be using hashtags regularly, both on and off Twitter where relevant. But we should be using them in the right way, otherwise the whole process is counterproductive and potentially harmful to your social media efforts. No one likes an impolite or aggressive hashtagger.
Luckily, it isn’t that difficult to avoid the worst offenses, and most others can be forgiven. Follow the advice above and you should be just fine.
Have some tips on using hashtags correctly? Let us know in the comments.
Image Credits: tweet face, bethoven hashtag, hashtag bracelet.
The post Wrong Ways To Use Hashtags appeared first on SEO Chat.
Posted: August 20th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Create, Featured, links., OnPage, Overview, Tool, Week | No Comments »
Today’s featured tool is quick and easy but it’s also so valuable: Internal/External Link Analyzer Tool
The tool will crawl any web page and create a clear list of all external and internal links plus the anchor text for each link.
- Create a quick on-page link report!
- Quickly see which links are nofollow
- See links that have no anchor text (those might be hidden or overlooked)
- See total number of internal versus external links on the page
- Identify badly optimized or over-optimized (as much as I hate that word) links
- Quickly go to any link
- Hover over any link to see the full path
Check out the previously reviewed tool: Compare on-Page SEO of Two or More Pages (Featured SEO Tool). It also returns the list of internal and external links for several pages you point it to!
The post Create an Overview of All On-Page Links – Featured SEO Tool of the Week appeared first on SEO Chat.
Posted: August 14th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Compare, Featured, more, OnPage, Pages, Tool | No Comments »
This week in our “Featured tool” column we are sharing a neat online on-page SEO comparison tool that lets you quickly get an idea of how each of them is optimized and how the on-page tactics differ. Use the tool:
- To grab top Google results competing with you and compare their on-page tactics
- To compare your own pages if one seems to be performing better (for an unknown reason)
On-page SEO in numbers
The tool will give you a quick overview of basic on-page stats:
- Words on each page;
- “Linked” words on each page;
- “Unlinked” words on each page;
- Total links on each page;
- Page size
Basic but essential numbers
Plus you’ll get a bird’s view of most essential meta tags (title and meta description)
Heading structure of each page (H1-H6 subheadings and their contents)
The overview of H1-H6 subheadings for each page
On-page keywords (Gold!)
Keyword usage of non-linked words on-page: one-, two- and three-word phrases (This one is gold for identifying ranking differences for internal pages!)
Most frequent three-word combinations retrieved from each page
The tool will list all links it could find on a page and break them into internal and external groups.
Finally the tool will provide you with the full CSS- and HTML-free text for all pages as well as full HTML code for each. Everything on one page!
The post Compare on-Page SEO of Two or More Pages (Featured SEO Tool) appeared first on SEO Chat.
Posted: August 7th, 2013 | Author: admin | Filed under: Search engine optimisation | Tags: Analyze, Density, Featured, google, Keyword, Page, SERPs, Smart, this, Tool, Week | No Comments »
Today’s featured tool is a smart keyword density analysis utility that you can use to analyze SERPs (search engine results pages)!
- Run a search on Google and copy-paste the results URL
- Remove s from https of the URL (to make sure the tool can access it)
- Add &num=100 to the results to make sure the tool has a ton of text to analyze
- Run the URL through our tool
Suddenly you have the whole list of keyword suggestions to work with:
Google SERPs analysis
Mind that the tool takes all on-page content and analyzes keyword co-occurrence – which means you get a good glance of your core-term keyword context.
If you scroll a bit, you’ll see further analysis of non-linked content (which in this case means analysis of meta-descriptions and parts of the text Google thought was closest-related to your search term):
Analysis of non-linked part of Google SERPs
Awesome use of an old tool. Can think of any more?
The post Analyze Google SERPs with Smart Page Keyword Density Tool – Featured This Week! appeared first on SEO Chat.