Search Engine Optimisation

Zendesk Announces Availability in Google Chrome Web

Zendesk, the cloud-based help desk technology behind Groupon and Zappos, announced today its availability in the Google Chrome Web Store. Zendesk has two offerings on the Google Chrome Web Store. The first is the Zendesk Activity Stream that displays recent customer service activity on the computer desktop when new inquiries come in. Agents never have [...]

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Search Engine Journal

Dealing with unguarded comments

It is amazing how much trouble unguarded comments can cause for a firm. Some examples, too embarrassing to repeat, have entered into corporate folklore. Reputation management has always been in part about preventing mistakes of this type. In addition, it has frequently been necessary to minimise any damage which has resulted from clumsiness. The advent and evolution of the net has made reputation management of this type more complicated.

At Searchengineoptimization.co.uk we are experts at online reputation management. This means that we are in a good position to assist firms with a need for this kind of provision. Outsourcing internet reputation management makes commercial sense because it is a specialist activity that demands expertise and experience in equal measure.

The modern problem with irresponsible comments is more difficult than it used to be because of the growth in the popularity of the social media networking sites. Individuals often use them in a personal and a corporate capacity and there is a lot of scope for error. It is also the case that comments made on such media can easily be misinterpreted as there is no potential for attitude to be conveyed by tone of voice.

Internet reputation management is also tricky because of several other tendencies:

• Journalists tend to use the social media to do their research. Any ill-judged comment may well end up being picked up and circulated on the local traditional media. If something is offensive, revealing or embarrassing, then it may be felt that it is appropriate to include it in a news item on the radio or in a paper, for example. It is also the case that a user may write to their local paper about the remark
• The social media allows information to circulate around it in a haphazard fashion. A remark could be taken out of context and it might be then passed around the social media. For instance, it could well be tweeted about and retweeted by individuals who are barely thinking about their motivations or the consequences of their actions
• There are bloggers out there who give little thought to accuracy. They vent their opinions on everything and nothing. If a member of a firm makes an injudicious remark a blogger who may have a grudge against the firm could well do something about in and use it as content. This may mean that a slanted version of events ends up in the search engine results pages doing a lot of damage to the firm’s image in the process

It may be thought that litigation could be the answer. However, whether the comment has been interpreted fairly or not, it could well be the case that legal action only creates additional difficulties in terms of generating negative publicity. Therefore it is always best to place the emphasis on preparation and on dealing with any issues with the minimum of fuss.

It can be shrewd to inform employees that they must be responsible on the social media. However, implementing an optimization campaign is also a good insurance policy to pursue alongside this.

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3 Keys to Optimizing Your PPC Campaign Structure

Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Search Engine Watch – Latest

Facebook Going Public‏ – Top Secret?

While it has been discussed for a long time that Facebook will go public, it now looks as though that is finally about to happen.

According to a report in the BBC, Facebook will file papers for the IPO with the US Securities and Exchange Commission (SEC) on Wednesday.

The company will be valued between $ 75 billion to $ 100 billion. They hope to be able to raise about $ 10 billion through the public offering.

If they manage to achieve this target it could be one of the largest share offerings to take place on Wall Street, making Facebook one of the largest companies in the world, by market capitalization. Google had raised $ 1.9 billion through their public offering in 2004.

It is being suggested that Morgan Stanley and Goldman Sachs will be involved with this public issue.

Most of Facebook’s monetization occurs through advertising and is believed to be around $ 5 billion. Since Facebook is a private company so far, they have not been required to publish their accounts.

Ironically, the upcoming IPO has made the executives at Facebook extremely conscious about their own privacy. Web Pro News has reported that before a recent news conference, attending journalists were initially asked to sign a non-disclosure contract. It is a different matter that the contract was eventually called off when they objected about such a contract infringing their right to free speech and code of journalism.

Facebook has not yet made an official announcement, but the indications are all there that this announcement will happen, and the possibility of such an announcement has got the press and investors very excited.

Possibly the worst kept secret in the industry at present, this IPO filing could be what the U.S. economy and stock markets need. However, a lot of analysts and investors are also worried that such an ambitious floatation could flop just like the recent IPOs from Groupon and Zynga.

AccuraCast Digital Media News

Quick SEO Tip – Internal Linking

Hi guys, I’m going to be starting a new quick tip series for the beginners out there, but there may be some use for the advanced SEO’s out there to maybe recap or spark some conversation. Today’s tip is the truth about internal linking. Internal linking can be useful to improve information hierarchy, help spiders Read Blog…
SEO Consult Blogs

Twitter Censorship: Necessary Evil or War on Freedom of

In a blog post late last week, Twitter announced plans to begin censoring users’ tweets within certain countries. The censorship policy, which the company has stated is reactive only, will not filter tweets before they appear on Twitter. Instead, after Twitter receives what they view as a valid and applicable legal request concerning a specific [...]

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Search Engine Journal

Why These 3 Ranking Factors Matter (but Nobody Seems to Care

While factors like local relevance, link building and trust seem to get all the attention these days, there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch SEO. The following ranking factors have proven to be equally important to the other factors. In fact, [...]

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Google Responds to Privacy Policy Backlash: Don’t Log In

For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests.

Search Engine Watch – Latest

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates [...]

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The EXACT Method for Crushing It On Google

Now, to be fair, I have talked about pieces of this in my last article. In fact, I’ve been harping on two aspects of this: the use of Google+ (which I’m going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole authority thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of …
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