Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
read more ....

Search Engine Compliance
Search Engines are primarily concerned and set up with an objective of delivering relevant results for the keyword query fired by the user on the search. As a result of which some SEO companies and consultants resorted to the black hat techniques to fool the search engines into delivering results and rank to best suit their websites. The search engines like Google took cognizance of this fact and developed algorithms to track and penalize the websites embarking on such deceptive methods.
read more ....

Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
read more ....

Pay Per Click Advertising
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
read more ....